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Trademark Licensing in India – Process, Royalty, Agreement & Legal Strategy (2026)

Commercialize your IP assets without losing ownership. Scale your brand through strategic licensing, generate recurring royalties, and expand into new territories with legal certainty.

  • Recurring Royalty Generation
  • Rapid Geographic Expansion
  • Zero-Capital Scaling
  • Retained Brand Ownership
  • Strategic Market Presence
  • Statutory Enforcement Rights
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IP Commercialization 2026

Monetize Your Brand Assets

Trademark Licensing is a powerful strategic tool that allows a brand owner (Licensor) to grant usage rights to a third party (Licensee) in exchange for royalties. Unlike an assignment, ownership never transfers.

In India, licensing is governed under the Trade Marks Act, 1999, through the concept of a "Registered User." For businesses seeking Trademark Licensing in Delhi, we provide specialized advisory on drafting enforceable quality-control clauses and managing the Form TM-U filing process with the Registry.

Types of Trademark Licenses

Exclusive License

Only one licensee gets usage rights; even the licensor is excluded from using the mark in that territory.

Non-Exclusive License

Multiple licensees can use the mark simultaneously alongside the original owner.

Franchise Licensing

Complete transfer of business systems, SOPs, and branding for a unified market operation.

Sub-Licensing

Allows a primary licensee to grant further rights to third parties, subject to master agreement terms.

Cross-Licensing

Mutual exchange of trademark rights between two entities for strategic alliances or co-branding.

Hybrid License

Customized arrangements combining elements of exclusive and non-exclusive models.

Licensing vs Trademark Assignment

Feature Licensing Assignment
Ownership Remains with Licensor Permanently Transferred
Revenue Model Recurring Royalties Lump Sum Consideration
Duration Temporary / Fixed Term Permanent
Control Retained via QC Clauses Lost completely after transfer

Agreement Blueprint & Governance

Licensing Best Practices

Ensuring brand longevity through disciplined licensing:

  • Formalize Early: Always use written agreements and register as a "Registered User."
  • Audit Regularly: Conduct periodic inspections of licensee facilities.
  • Usage Guidelines: Provide strict "Brand Manuals" for logo and script usage.
  • Defined Scope: Avoid "Unlimited Territory" clauses to prevent future conflicts.

Statutory Quality Control

Indian law requires "Active Control" to maintain validity:

  • Product Testing: Mandatory submission of samples for licensor approval.
  • Marketing Audit: Review of all ad materials to ensure brand alignment.
  • Facility Access: Right of the licensor to enter premises for QC checks.

Agreement Blueprint & Governance

Real-World Business Scenarios

FMCG Brands

"A major beverage brand licensing its formula and logo to regional bottling units across India."

Apparel Industry

"A luxury fashion house licensing its brand for accessories, footwear, and eyewear categories."

Character/Media

"Film studios licensing character images (Merchandising) for toys, stationery, and apparel."

Agreement Blueprint & Governance

Mandatory Contractual Clauses

  • Quality Control (QC): Strict standards to prevent brand dilution and "naked licensing" risks.
  • Territory & Scope: Defined geographic limits (e.g., India-wide vs. Regional).
  • Royalty Structure: Fixed fees, percentage of net sales, or hybrid revenue sharing.
  • Registered User Filing: Obligation to file Form TM-U with the Registry for statutory recognition.

Risks & Rejection Factors

Informal or "Naked Licensing" without control leads to:

  • Brand Dilution: Loss of reputation due to sub-standard products by the licensee.
  • Trademark Abandonment: Mark becoming generic or weak if quality is not monitored.
  • GST Discrepancies: Taxation issues on royalty payments without a registered agreement.

Scale Your Brand Strategically

From drafting the Master Licensing Agreement to recording "Registered Users" in the Trademark Register, we manage your brand's growth lifecycle.

Scale Your Brand Authority

Leverage your IP assets to enter new markets and generate recurring revenue through professional licensing governance.

Register Your License

How it works

Our Streamlined Process

We handle the complex paperwork so you can focus on building your business. Here is exactly what happens after you sign up.

1

Strategy & Drafting

Negotiating and drafting a Master Licensing Agreement with robust QC and royalty clauses.

2

Form TM-U Preparation

Preparing the joint application for recording the licensee as a Registered User.

3

Affidavit Execution

The licensor provides a sworn affidavit detailing the relationship and control measures.

4

Filing with Registry

Submission of Form TM-U and the agreement via the official IP India portal.

5

Examination

Registrar reviews the agreement for compliance with Section 48 of the Trade Marks Act.

6

Official Recording

Licensee is officially recorded in the Trademark Register as an authorized user.

Pricing

Transparent, No-Surprise Pricing

Choose the package that best fits your business needs. All fees are completely transparent.

Agreement Basic

Perfect for standard usage rights.

₹4,999 / one-time
  • Master Licensing Agreement Draft
  • Royalty Structure Advisory
  • Basic QC Clauses
  • Legal Consultation
Most Popular

Registered User Pro

Full statutory compliance & filing.

₹14,999 / one-time
  • Master Agreement Drafting
  • Form TM-U Filing (Registry)
  • Affidavit of Control Prep
  • Quality Audit Templates
  • GST & Royalty Tax Advisory

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FAQ

Frequently Asked Questions

Got questions? We have answers. If you can't find what you're looking for, our team is just a call away.

What is Trademark Licensing?

It is a legal arrangement where the owner (Licensor) grants usage rights to another party (Licensee) without transferring ownership, typically in exchange for royalties.

What is a "Registered User" in India?

A "Registered User" is a licensee whose rights are officially recorded in the Trademark Register through Form TM-U, providing statutory recognition to the licensing arrangement.

What is "Naked Licensing"?

This occurs when a licensor grants a license without exercising quality control. This is risky and can lead to the trademark being cancelled or deemed abandoned.

How are royalties calculated?

Royalties can be a fixed fee per unit, a percentage of net sales (typically 2%–10%), a lump sum upfront fee, or a hybrid model.

Can a licensee sue for infringement?

In India, a "Registered User" (recorded with the registry) has the right to institute infringement proceedings in their own name, subject to the agreement.

What is the difference between Licensing and Franchising?

Licensing focuses on the usage of the mark, while Franchising involves the transfer of the entire business model, SOPs, training, and operational systems.

Do I need to file the licensing agreement with the Registrar?

While licensing is valid via contract, filing Form TM-U for "Registered User" status is highly recommended for statutory protection and enforcement benefits.

Is royalty income taxable in India?

Yes, royalties are taxable as business income. Additionally, GST is typically applicable on the licensing service provided by the licensor.

Can a license be terminated?

Yes, most agreements include termination clauses for breach of quality standards, non-payment of royalties, or expiry of the term.

What is Cross-Licensing?

It is a strategic arrangement where two companies grant each other usage rights to their respective trademarks, often used in co-branding or technology alliances.

Is an "Oral License" valid in India?

While licensing can be established through conduct or oral understanding, it is not legally advisable. A written agreement is mandatory to register the licensee as a "Registered User" with the Trademark Registry.

What is the role of "Stamp Duty" in licensing?

Trademark licensing agreements must be executed on valid stamp paper. The value of the stamp duty depends on the state where the agreement is executed and the royalty consideration involved.

Can I license an "Unregistered Trademark"?

Yes, but the licensee cannot be recorded as a "Registered User" with the Registry. The arrangement would be governed by common law principles of "Passing Off" rather than statutory trademark rights.

What is "Character Merchandising"?

This is a specialized form of licensing where characters from films, cartoons, or sports are licensed for use on consumer products like toys, clothing, and stationery.

Can a "Joint Owner" license the mark independently?

Generally, no. Licensing an asset belonging to multiple owners requires the explicit consent of all co-owners, unless a prior agreement grants independent licensing power.

How to protect against "Salami Slicing" of territories?

By using precise "Territory" clauses and "Non-Compete" provisions to ensure that different licensees do not encroach on each other's geographic or commercial domains.

What happens if a licensee misuses the logo?

Most agreements include immediate termination rights for brand misuse. Additionally, the licensor can sue for breach of contract and seek damages for brand dilution.

Does licensing affect the "Distinctiveness" of a mark?

If quality control is strictly maintained, licensing increases brand visibility. If not, it can lead to "Genericide" or loss of the mark's ability to identify a single source.

What is a "Perpetual License"?

A license that has no expiry date. While commercially common in software, trademark licenses are typically for a fixed term to allow the licensor to review quality periodically.

Can I license my trademark to a foreign entity?

Yes. However, you must comply with FEMA (Foreign Exchange Management Act) regulations regarding the outward or inward remittance of royalties.

What is the "TDS rate" on trademark royalties in India?

Under Section 194J of the Income Tax Act, royalties paid for the use of a trademark are typically subject to a 10% TDS (Tax Deducted at Source).

Can a "Licensee" modify the trademark or logo?

Generally, no. A licensing agreement strictly prohibits any modification of the trademark. The licensee must use the mark exactly as registered or as provided in the brand manual.

What is the impact of "Insolvency" on a licensing agreement?

Modern agreements include a "Termination on Insolvency" clause, which allows the licensor to terminate the agreement immediately if the licensee becomes bankrupt, to protect the brand assets.

Can a license be recorded for a "Pending Application"?

Yes. While it cannot be a "Registered User" filing, the licensee can be recorded as an "Authorized User." Once the mark is registered, the status can be upgraded to Registered User via Form TM-U.

What is "Co-branding" licensing?

It is a specialized license where two independent brands collaborate to create a new product (e.g., a "Limited Edition" sneaker), using both trademarks under a shared-risk agreement.

Is there a "Renewal" process for Registered User status?

The Registered User status is typically tied to the duration of the agreement. If the agreement is renewed, a fresh notification or application must be sent to the Registry to update the records.

Can a licensee use the ® symbol?

Yes, but only if the trademark is officially registered and the licensing agreement specifically authorizes the licensee to use the registration symbol.

What is "Naked Licensing" and why is it fatal?

Naked licensing is granting a trademark license without any quality control provisions. It is "fatal" because it can lead to a court declaring the trademark abandoned or invalid.

Can I license my mark to a "Subsidiary" without an agreement?

No. Legally, even a parent-subsidiary relationship requires a formal licensing agreement to establish "Active Control" and prevent brand dilution or legal challenges.

What is Rule 71 of the Trademark Rules?

Rule 71 details the specific particulars required in the affidavit that must accompany a Registered User application, including the degree of control the licensor will exercise.

Official Resources & Authorities

IPRmentlaw

Deep dives into intellectual property case laws and developments.

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WIPO News

Global intellectual property news and international treaties.

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